Extended Audience Profiles

Description

Build rich, multi-dimensional audience profiles by combining insights from multiple research sources in one go. This agent orchestrates GWI Spark's consumer data, web research, and crowd-sourced opinions to create comprehensive audience personas — demographics, behaviors, market trends, and real sentiment all in a single report.

Core Capabilities

• Orchestrate up to 3 research agents: GWI Spark, Advanced Web Research, and Ask the Crowd
• Generate detailed audience personas with demographics, psychographics, and behavioral patterns
• Include market context, emerging trends, and competitive intelligence
• Add real consumer sentiment and opinions from crowd-sourced panels

Good Query Examples

• "Create a comprehensive profile of eco-conscious millennials in urban Germany — for a Q1 campaign"
• "Build a persona for luxury car buyers aged 35-55, use case: product positioning"
• "Profile Gen Z gamers who follow esports and streaming content"
• "Who is the typical health-conscious consumer interested in plant-based nutrition? We're planning a market entry."
• "Deep-dive into millennial parents interested in sustainable family products"

Bad Query Examples

• "Tell me about BMW owners in Germany" → For a quick demographic snapshot without market context or opinions, use Audience Insights (GWI) directly — it's faster and supports follow-up questions.
• "What's the market size for fitness apps?" → This asks for market statistics, not an audience profile. Fix: Use Statista for market sizing data.
• "Analyze @nike's Instagram engagement" → This asks for a social media account analysis, not an audience profile. Fix: Use Social Media Audit (Instagram).
• "Test our new tagline with consumers" → This asks for reactions to a specific statement. Fix: Use Ask the Crowd: Survey or Opinion directly.

Use-Case Ideas

• Campaign planning — develop detailed target personas before creative briefing
• Product development — understand user needs from multiple angles (data + trends + opinions)
• Market entry — comprehensive audience assessment in a new geographic market
• Brand positioning — find unique audience insights that combine demographics with sentiment
• Content strategy — know what resonates with your audience across data, trends, and real opinions

Limitations

• Longer execution time due to multi-agent orchestration
• Audience must be representable in GWI's consumer panel (ages 16-64, 50+ markets, B2C only)
• If one research agent fails, partial results are still returned

Input/Output Spec

Input:

• audience_description (required): Description of target audience to profile (15-500 chars)
• use_case (required): How the profile will be used, e.g., "developing a marketing campaign" (10-300 chars)
• research_depth (required): "quick" (GWI only), "standard" (GWI + Web Research), or "comprehensive" (GWI + Web Research + Ask the Crowd). Default: comprehensive.

Output:

• Comprehensive markdown report with:
• Part 1: Demographics and behavioral analysis (from GWI Spark)
• Part 2: Market trends and web intelligence
• Part 3: Consumer sentiment and opinions
• Summary with agents used, costs, and job references

Disambiguation Signals

• Route to GWI Spark directly when: the user needs a quick demographic query, wants follow-up conversation - GWI alone is faster and supports iterative exploration
• Route to Ask the Crowd when: the user wants to test a specific custom statement or concept, not build an audience profile
• Route to Advanced Web Research when: the user needs B2B intelligence, technical research, or industry strategy — not consumer audience profiling
• Route to Statista when: the user asks for market sizing, revenue data, or industry forecasts