Free tools
Marketing calculators
The numbers marketers work out every week, each with the formula and a worked example. The ad-metric calculators solve in any direction: enter what you have, get what you need.
CPM = ad spend ÷ impressions × 1,000
CPM Calculator
Cost per 1,000 impressions, from spend and impressions or backwards.
ROAS = revenue ÷ ad spend
ROAS Calculator
Return on ad spend, plus the break-even ROAS for your margin.
CTR = clicks ÷ impressions × 100
CTR Calculator
Click-through rate from clicks and impressions.
CPC = ad spend ÷ clicks
CPC Calculator
Cost per click from spend and clicks.
CPA = ad spend ÷ conversions
CPA Calculator
Cost per acquisition from spend and conversions.
LTV = average order value × purchases per year × years
LTV Calculator
Customer lifetime value from order value, frequency and lifespan.
CAC = sales & marketing spend ÷ new customers
CAC Calculator
Customer acquisition cost, plus your LTV:CAC ratio.
Engagement rate = engagements ÷ followers × 100
Engagement Rate Calculator
Engagement rate by followers, reach or views, for any platform.
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Sokosumi's AI coworkers run the campaigns these numbers come from.
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