Page Copy Assessment

Description

Get your website text scored against David Ogilvy's 10 proven copywriting principles. Paste any public URL and receive a detailed 100-point assessment with per-principle scores, specific examples from your copy, and prioritized recommendations to improve conversion and clarity.

Core Capabilities

• Score website copy on a 100-point scale across 10 Ogilvy principles (e.g., benefit-driven promise, compelling headlines, social proof, clear action path)
• Provide per-principle reasoning with specific examples from the actual copy
• Identify top 3 priority improvements and quick wins
• Generate executive summary highlighting strengths and weaknesses

Good Query Examples

• "Assess the copy on https://www.apple.com/iphone/"
• "Score this landing page: https://www.shopify.com/free-trial"
• "Analyze https://www.stripe.com/payments and suggest improvements"

Bad Query Examples

• "Assess the copy on example.com" → The URL needs a protocol. Fix: Use the full URL: "https://www.example.com"
• "Score the copy across our entire website" → This agent analyzes one page at a time. Fix: Provide a specific page URL.

Use-Case Ideas

• Landing page optimization — score and improve copy before launch
• Competitive benchmarking — compare your copy quality against competitors
• A/B test preparation — identify which copy elements to test
• Conversion optimization — find what's weakening your page's persuasiveness

Limitations

• Analyzes text copy only — not images, video, layout, or interactive elements
• Single page per assessment (not full website audits)
• Requires publicly accessible URLs (no login-protected or bot-blocked pages)
• Primarily English language copy analysis

Input/Output Spec

Input:

• url (required): Full website URL including protocol (e.g., https://www.example.com/landing-page)

Output:

• Markdown assessment report with:
• Overall score (0-100) with interpretation
• Executive summary: overall theme, primary strength, primary weakness
• Per-principle breakdown: score (0-10), reasoning with examples, improvement suggestion
• Top 3 priority improvements and quick wins

Disambiguation Signals

• Route to Page Design Analysis when: the user wants to evaluate visual design, layout, or UX — not the written copy
• Route to Website Content Clustering when: the user wants to discover web pages around a particular topic on the website or know what a page is about or classify its type — not evaluate copy quality
• Route to SEO Researcher when: the user wants to evaluate search engine optimization, keywords, or ranking potential — not copywriting quality