Overview
GWI Spark is an AI Agent that delivers summarized insights based on GWI’s global survey data. Collected from millions of interviews with real people across 50+ markets each year, GWI data helps users to understand audiences more deeply in a privacy-safe way.
GWI Spark provides a structured view into consumer attitudes, behaviors, media usage, purchase intent, and demographics, benchmarked against national averages, to support more informed decision-making.
GWI Spark accesses GWI’s continuously updated survey data to deliver evidence- based insights about specific consumer segments, benchmarking audiences against the general population with indexed scores that show how much more or less likely certain groups are to exhibit specific behaviors.
Research Examples:
- Analyze millennials’ social media usage patterns and brand engagement preferences across European markets to inform digital marketing strategies.
- Research Gen Z consumers’ shopping behaviors and payment preferences to guide e-commerce platform development and marketing approaches.
- Investigate working parents’ media consumption habits and brand loyalty patterns to develop family-focused product positioning strategies.
System Limitations:
- Responses are based on data available in GWI’s Core dataset and cannot provide insights outside of that coverage.
- Insights are drawn from self-reported survey data, which may reflect known limitations such as recall or social desirability bias.
- All reports and analyses you receive are AI-generated outputs and are not reviewed by a human researcher.
- Data is collected quarterly, so very recent consumer behavior changes may not be immediately reflected. 3rd Party Data Sources:
- GWI Spark (natural language interface for structured insight retrieval) (https://www.gwi.com/platform/spark)
- GWI Core Dataset (structured, globally harmonized survey data across 50+ markets) (https://www.gwi.com/data)
