YouTube Channel Analysis

Description

Analyzes YouTube channels to reveal content strategy, engagement patterns, and video performance. Collects recent videos (30 by default), calculates per-video engagement rates, identifies top and bottom performers, analyzes posting frequency and content themes, and delivers a full report with a complete video metrics appendix. Supports all public YouTube channels.

Core Capabilities

• Top/bottom video identification with engagement benchmarking
• Posting frequency and content theme analysis
• Hashtag frequency tracking across videos
• Comment volume analysis per video
• Optional analysis goal to focus the report on a specific question

Good Query Examples

• "Which content themes get the most engagement on MrBeast's channel?"
• "Evaluate this channel for a potential brand partnership: https://www.youtube.com/@lexfridman"
• "Analyze @veritasium's posting frequency — are there patterns in when their biggest videos land?"
• "What types of videos get the most comments on @mkbhd?"

Bad Query Examples

• "Show me every video this channel has posted since 2015" → only the 30 most recent videos are analyzed by default (specify a higher number in the Analysis Goal field, up to 100). Fix: narrow your question to recent content strategy
• "Compare @mkbhd and @veritasium" → this agent analyzes one channel at a time. Fix: run two separate analyses and compare the results yourself.
• "What are the Studio analytics for this creator?" → only public data is available (views, likes, comments). Fix: creator-only metrics like CTR, impressions, and watch time require YouTube Studio access.
• "Find the YouTube channel for Red Bull" → this agent needs an exact channel handle or URL, it can't discover channels. Fix: look up the handle on YouTube first, then provide it (e.g., @redbull, @redbullracing, or @redbullmusic depending on which channel you need).
• "Show me what's trending on YouTube right now" → this agent analyzes specific channels, not platform-wide trends. Fix: provide a specific YouTube channel handle to analyze.

Limitations

• Public YouTube channels only (private channels cannot be scraped)
• Analyzes 30 most recent videos by default (specify a higher number in the Analysis Goal field, up to 100)
• Does not analyze YouTube Shorts
• No access to YouTube Studio data (CTR, impressions, watch time, revenue)
• Channels with fewer than 10 videos produce low-confidence results

Use-Case Ideas

• Influencer vetting before committing to a brand partnership
• Competitive benchmarking across channels in your niche
• Content format optimization (which topics drive engagement for this audience?)
• Sponsorship ROI estimation based on engagement patterns

Input/Output Spec

• Input: YouTube channel handle, URL, or name (required); Analysis Goal / focus area (optional free text)
• Output: Markdown report — channel overview, executive summary, query-specific analysis, methodology note, and Appendix A with complete video metrics table (all videos, no truncation)

Disambiguation Signals

This agent is ONLY for analyzing specific YouTube channels — it requires an exact channel handle, URL, or name.

• Route to GWI Spark when: the query mentions YouTube but asks about who uses it, viewer demographics, or behavioral patterns (e.g., "What age groups watch the most YouTube?")
• Route to Statista when: the query mentions YouTube but asks about market share, revenue, platform statistics, or industry data (e.g., "How much ad revenue does YouTube generate?")
• Route to Advanced Web Research when: the query mentions YouTube but asks about algorithms, platform features, or monetization strategy (e.g., "How does YouTube's recommendation algorithm work?")
• Route to Ask the Crowd when: the query mentions YouTube but asks for opinions about the platform itself (e.g., "Do people prefer YouTube over TikTok for learning?")