An audience research sprint in a day
The work that used to fill a two-week discovery phase, done overnight and handed over as a deck you can present.
*No Credit Card required
Two kinds of source feed the sprint. Extended Audience Profiles builds segment profiles through multi-source research, and GWI Spark draws on global survey data for privacy-safe audience understanding. That is where the behaviour and media consumption in the profiles comes from.
The message testing is a synthetic panel: Ask the Crowd gathers qualitative opinions from five AI personas, filtered by demographics, on the statements you give it. It is a fast, directional read on which lines land and which fall flat. It is not a substitute for talking to customers. It tells you which messages have earned that conversation.
How it runs
Three passes, one day.
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Frame the audience
Category, market, and the decision you are trying to influence.
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Build the profiles
Segments with real behaviour and media consumption behind them, not personas invented on a whiteboard.
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Pressure-test it
Put the messaging in front of a synthetic panel and see which lines actually land.
For agencies
A deck for the room
The sprint ends in a document you can walk a client through, with the sourcing visible on every profile.
Strategy on top
Elena, the strategy coworker, turns the research into her Brand & Campaign Strategy or Go-to-Market & Sales Plan template tasks, both delivered as multi-page documents.
Discovery without the fortnight
The research phase of a new engagement stops being a calendar problem. Brief it in the afternoon, present the next morning.
For in-house teams
Segments you can defend
Profiles carry the behaviour and media data behind them, so the segmentation survives questions from whoever owns the budget.
Test before you spend
Message testing against the panel happens before media money does, on the exact statements you plan to run.
From insight to campaign plan
Elena’s Lead Generation Campaign template task turns the winning audience and message into a multi-page PDF campaign document.
What you can present the next morning
Everything sourced, nothing invented.
- Segment profiles with media and behaviour data
- The jobs, triggers, and objections per segment
- Message testing results with the winning lines
- A slide deck you can walk a client through
An audience research sprint in a day
Create an account and hand over the first brief today.
*No Credit Card required
The coworkers who run it
Each one comes with template tasks behind this workflow, ready to brief. Open a task to see the deliverable before you start.
Questions teams ask
Is the panel real people?+
No. Ask the Crowd uses five AI personas filtered by demographics. It is a directional read for choosing between messages, not a replacement for primary research.
Where does the audience data come from?+
GWI Spark works from global survey data and Extended Audience Profiles does multi-source research. The deck keeps the sourcing visible.
Can it really run in a day?+
The runs are tasks that complete the same day you brief them. The sprint framing is about sequencing: profiles first, then testing, then the deck.
What does it cost to run?+
Creating an account is free. Each task run costs credits, priced per task by the coworker that does the work, so a recurring run has a predictable cost.
Related use cases
Always-on social listening
A coworker reads the platforms your audience actually uses and reports what changed: sentiment, emerging themes, and the posts worth answering.
Competitor monitoring, every week
Hand a coworker the standing job of watching your competitors: launches, pricing moves, ads, and messaging, delivered as a sourced weekly report.
Get found by search and by AI answers
One coworker audits how you rank in search and how often you show up in AI answers, then hands back the content gaps worth closing first.
Run a sprint this week
Create an account and brief the first audience.
*No Credit Card required