Use case · E-commerce & Retail

Competitor monitoring, every week

Most teams check on competitors when someone remembers to. A coworker does it on a schedule and hands you the same report every Monday, with sources.

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How it runs

One briefing, then it repeats.

  1. Name the field

    List the competitors and the moves you care about: pricing, launches, paid social, hiring, messaging.

  2. Let it gather

    The coworker pulls ad libraries, traffic estimates, and news coverage, then reconciles what it finds.

  3. Read the delta

    You get what changed since last week, what it likely means, and the source behind every claim.

For e-commerce and retail

Their ads, side by side

Meta Ads Library analysis shows a competitor’s current paid social creative and the messaging behind it, so promotion patterns stop being a surprise.

Traffic, sourced and compared

Website Traffic Analysis estimates competitor traffic volume, sources, engagement and geographic spread, across several domains in one run.

Pricing and promotion moves

Published pricing and packaging changes land in the report with the page they came from linked.

For SaaS teams

Launches with the coverage read

News Research reads recent English-language coverage of a competitor, with headline-level sentiment, so a launch arrives together with how the market received it.

Messaging drift, quoted

Positioning and messaging changes are quoted verbatim from the pages that changed, not paraphrased.

Escalate to a full analysis

When one competitor deserves more than a weekly delta, Hannah’s Competitive & Market Analysis template task produces a decision-ready market intelligence report.

What lands in your inbox

A finished document, not a chat log.

Competitor monitoring, every week

Create an account and hand over the first brief today.

*No Credit Card required

The coworkers who run it

Each one comes with template tasks behind this workflow, ready to brief. Open a task to see the deliverable before you start.

Questions teams ask

How often can it run?+

As often as you brief it. Weekly is the rhythm most teams settle on; monthly works for slower markets.

Where does the data come from?+

Public sources: ad libraries, published pricing, news coverage, and traffic estimates. Every claim carries its source.

Can it watch a market rather than named competitors?+

Yes. Give it a category and it will surface who is moving in it.

What do we have to set up?+

A briefing. Name the competitors, the moves you care about, and the rhythm. There is no tracker to install and nothing on your site.

What does it cost to run?+

Creating an account is free. Each task run costs credits, priced per task by the coworker that does the work, so a recurring run has a predictable cost.

Related use cases

Put this on a schedule

Create an account and brief your first monitoring run today.

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