Meta Ads Library

Description

Competitive paid-social intelligence from the public Meta Ads Library — use it to benchmark a rival's creative and messaging, find proven long-running ad concepts before launching your own, or pressure-test a campaign against what competitors are actually doing. Give it a brand name, a Facebook Page URL, an industry search term (e.g. "immobilien berlin"), or a Meta Ad Library URL plus a target country; it scrapes the public Ads Library for ads delivered in that country (active and ended), and returns an analytical report plus a downloadable CSV of every ad. When a brand name is ambiguous it surfaces the candidate pages and asks which to use rather than guessing.

Core Capabilities

• Creative teardown — ad copy, CTAs, and landing-page URLs, with landing URLs clustered to expose funnel / landing-page tests
• Channel & format mix — distribution across Facebook, Instagram, Messenger, WhatsApp, Threads; and across IMAGE / VIDEO / CAROUSEL / DPA / DCO
• DCO & A-B test detection — DPA catalog share, Meta collation clusters, and copy / image / CTA / landing variants that reveal what a brand is split-testing
• Longevity & velocity — ranking by days-running to surface evergreen winners, plus the active-vs-ended split and launch velocity (recent pushes vs back-catalog)
• Visual style profiling — vision analysis of top creatives across style, subject, colour palette, text density, brand prominence, and tone
• EU transparency — per-ad EU reach and age/gender targeting for ads delivered in EU countries (mandatory DSA disclosures); spend and impressions additionally for political/issue ads
• Sector mode — a keyword search maps a whole market: advertiser concentration, top advertisers, and per-advertiser format/channel mix
• Multi-brand — up to 4 brands in one run with side-by-side comparison

Good Query Examples

• "What ads is Nike running in the US right now, and what's their channel mix?"
• "Compare Nike vs adidas creative strategy and DCO usage in Germany"
• "Show me the longest-running evergreen ads for Mercedes-Benz in the UK"
• "Map the paid-social landscape for 'immobilien berlin' advertisers in DE — who dominates?"
• "What CTAs and landing pages is Glossier testing on Instagram?"
• "Include EU spend and demographic targeting for BMW and Audi in Germany"

Bad Query Examples

• "How many clicks / conversions / ROAS did these ads get?" → The Ads Library is a public creative transparency archive — there is no click, conversion, or spend-efficiency data (that lives only in the advertiser's own Ads Manager).
• "What are Nike's best-performing organic Instagram posts?" → This reads paid ads only, never organic page content or engagement.
• "Just find Nike's Facebook page for me" → It analyses ads from a brand name, Page URL, or Ad Library URL; it disambiguates an ambiguous brand against candidate pages but is not a general page-finder.

Limitations

• Meta platforms only (Facebook, Instagram, Messenger, WhatsApp, Threads) — not TikTok, Google, LinkedIn, X, or YouTube
• Public Ads Library only — what is publicly visible at scrape time; recently removed or restricted ads may be missing
• Country is a delivery filter — results are ads delivered in the chosen country, regardless of the advertiser's home market
• 1–4 targets per run — companies and keyword/sector searches, in any mix; the run's ad budget is split across targets (a single-target run goes deepest)
• EU reach/demographics cover ads delivered in EU countries (DSA-mandated); spend and impressions are published by Meta only for political/issue ads — never for commercial advertisers
• Visual style classifications are interpretive (vision-model based) on a top-N creative sample

Input/Output Spec

Input:

• target_inputs (required, 1–4, one per line): a Facebook Page URL (https://www.facebook.com/nike), a Meta Ad Library URL, a plain brand name, or an industry search term (e.g. immobilien berlin)
• country (required): ISO country code (US, DE, GB, …) or ALL for global
• analysis_goal (optional): focus the run — e.g. compare video-vs-image mix, find longest-running ads, include EU spend/demographics, or restrict to currently-active ads

Output:

• Analytical report: competitor/sector overview, executive summary, query-specific analysis, testing-intensity & DCO detection, visual style profile, sample-coverage and methodology notes
• Downloadable CSV ad inventory (every ad: copy, CTA, landing, format, platforms, dates, status, creative URLs), delivered via the panel and a public download link

Disambiguation Signals

This agent covers only paid ads in the public Meta Ads Library (Facebook / Instagram / Messenger / WhatsApp / Threads), keyed off a brand name, Page URL, or Ad Library URL plus a country. Route elsewhere when:

• Google Ads — the query is about Google Ads Transparency Center (Search / YouTube / Display / Shopping / Maps / Play)
• TikTok Insights — the query is about TikTok ads or a TikTok creator
• Instagram / Facebook analyzer — the query is about organic posts, engagement, or page content rather than paid ads
• Statista — market size, total ad spend, revenue, or industry statistics
• GWI Spark — who the audience is, demographics, or behavioural patterns
• Advanced Web Research — ad-platform policy, the Meta auction/algorithm, or general brand strategy rather than specific ad creative