Example deep-dive
#1 details — Commission starts enforcing AI Act rules and new transparency requirements on 2 August
- Severity: HIGH
- Deadline: 2026-08-02
- Categories: AI-Act, enforcement, transparency
- Status: new this week
- Source: [European Commission — Digital Strategy](https://digital-strategy.ec.europa.eu/en/news/commission-starts-enforcing-ai-act-rules-and-new-transparency-requirements-2-august)
Original text captured
> Press release 31 July 2026 — Commission starts enforcing AI Act rules and new transparency requirements on 2 August
⚠️ Heads-up: the feed only returned the headline/teaser this crawl — the substantive body isn't in what we scraped. For the operative text (which AI systems, which disclosures, penalty regime) open the source directly. I can also add EUR-Lex / AI Office pages as sources so future items on this deadline arrive with full text.
Recommended actions
- Audit AI-generated ad assets — copy, images, video, personalisation variants — to map what falls under Art. 50 transparency obligations (AI interacting with persons; synthetic image/audio/video; deepfake labelling).
- Implement disclosures/labels on AI-generated materials across D2C campaigns, paid social, email and landing pages before 2 Aug 2026.
- Update production workflows — brief templates should flag AI-generated assets for compliance review; capture provenance metadata (C2PA / watermarks where feasible).
- Legal check — confirm with counsel which systems in your stack qualify as "AI systems interacting with persons" (chatbots, generative copy tools) versus synthetic-content generators, since disclosure obligations differ.
- Influencer/affiliate briefings — extend pass-through obligations to partners producing AI-assisted content under brand agreements; update contract clauses.
Want me to add the AI Office hub or the EUR-Lex AI Act consolidated text as sources so we track official guidance directly?
