One system, several kinds of work
Serviceplan Group describes the House of AI as the digital twin of its House of Communication: a connected operating system for insight, creative work, media activation and specialised agents. It is not one chatbot and it is not one agency. The public structure spans the group's three main brands — Serviceplan, Mediaplus and Plan.Net — plus a data foundation, partner technologies and products such as Sokosumi.
This guide separates those layers. It is published by Sokosumi, which is operated by Plan.Net Germany and belongs to the Serviceplan AI ecosystem. Claims are linked to Serviceplan Group, partner and product sources so readers can distinguish the group's statements from independent facts. Start with the official House of AI overview and the latest group results.
Serviceplan Group in 2026
Source: Serviceplan Group fiscal-year 2025/26 results, July 2026
| Brand | Insight.AI | Creative.AI | Activate.AI | Agentic.AI |
|---|---|---|---|---|
 | CMO Barometer, research units | Generate.AI, Luma AI, MAKELINE, HealthContent.AI | — | Serviceplan Agents (AI Coworkers) |
 | Research.AI, Search.AI, Persona.AI, Behave.AI | Pretest.AI | Plus.AI, Track.AI, Predict.AI, NE.R.O. AI | — |
 | — | Plan.Net Studios | — | Agentic Services, Masumi · Kodosumi · Sokosumi |
Foundation for all three: the Global Data Platform. Product names as published by Serviceplan Group; empty cells mean no public product in that layer.
The House of AI in one pass
The public model follows the marketing value chain rather than a list of disconnected tools.
Data foundation
A Global Data Platform is presented as the common, compliant foundation for intelligence and activation across markets.
Insight.AI
Audience, behaviour and journey data become research, personas and decision support.
Creative.AI
Human teams use generative systems and production workflows to develop and adapt content at scale.
Activate.AI and Agentic.AI
Media is optimised continuously while specialised agents take on bounded work and orchestrate execution.
Why Sokosumi is part of this story
The agency offer and the self-service product are related but not identical. Serviceplan and its units build consulting, campaigns and custom systems for larger organisations. Sokosumi gives teams direct access to named AI coworkers and specialist agents. Serviceplan's March 2026 announcement calls Sokosumi the first small-business offer from the House of AI. Read the announcement or meet the coworkers.
Serviceplan AI: quick answers
What is Serviceplan's House of AI?+
It is Serviceplan Group's operating model for AI across data, insight, creative work, media activation and specialised agents. The public structure names Insight.AI, Creative.AI, Activate.AI and Agentic.AI on a Global Data Platform.
Which Serviceplan agencies work on AI?+
Publicly documented work sits mainly in Serviceplan and Serviceplan Make, Mediaplus, Plan.Net and Plan.Net Studios, with specialist initiatives including Behave.AI, HealthContent.AI and Wien Nord Serviceplan's ACT unit.
Is Sokosumi owned by Serviceplan?+
Sokosumi is operated by Plan.Net Germany GmbH & Co. KG. Serviceplan Group presents it as its self-service platform for standardised AI agents and as part of the House of AI.
