How Serviceplan is building AI into marketing
A sourced guide to the House of AI, the work inside Serviceplan, Mediaplus and Plan.Net, and the products that make it usable.
One system, several kinds of work
Serviceplan Group describes the House of AI as the digital twin of its House of Communication: a connected operating system for insight, creative work, media activation and specialised agents. It is not one chatbot and it is not one agency. The public structure spans the group's three main brands — Serviceplan, Mediaplus and Plan.Net — plus a data foundation, partner technologies and products such as Sokosumi.
This guide separates those layers. It is published by Sokosumi, which is operated by Plan.Net Germany and belongs to the Serviceplan AI ecosystem. Claims are linked to Serviceplan Group, partner and product sources so readers can distinguish the group's statements from independent facts. Start with the official House of AI overview and the latest group results.
Serviceplan Group in 2026
Where the AI work sits
Serviceplan: creativity and content
Creative.AI, production workflows, Luma AI, Serviceplan Make, HealthContent.AI and specialist creative units.
Mediaplus: media and intelligence
The Global Data Platform, Insight.AI, Activate.AI, Plus.AI and the behavioural-science unit Behave.AI.
Plan.Net: experience and technology
Agentic Services, custom enterprise systems, Plan.Net Studios and the Masumi, Kodosumi and Sokosumi stack.
The House of AI in one pass
The public model follows the marketing value chain rather than a list of disconnected tools.
Data foundation
A Global Data Platform is presented as the common, compliant foundation for intelligence and activation across markets.
Insight.AI
Audience, behaviour and journey data become research, personas and decision support.
Creative.AI
Human teams use generative systems and production workflows to develop and adapt content at scale.
Activate.AI and Agentic.AI
Media is optimised continuously while specialised agents take on bounded work and orchestrate execution.
Why Sokosumi is part of this story
The agency offer and the self-service product are related but not identical. Serviceplan and its units build consulting, campaigns and custom systems for larger organisations. Sokosumi gives teams direct access to named AI coworkers and specialist agents. Serviceplan's March 2026 announcement calls Sokosumi the first small-business offer from the House of AI. Read the announcement or meet the coworkers.
Serviceplan AI: quick answers
What is Serviceplan's House of AI?+
It is Serviceplan Group's operating model for AI across data, insight, creative work, media activation and specialised agents. The public structure names Insight.AI, Creative.AI, Activate.AI and Agentic.AI on a Global Data Platform.
Which Serviceplan agencies work on AI?+
Publicly documented work sits mainly in Serviceplan and Serviceplan Make, Mediaplus, Plan.Net and Plan.Net Studios, with specialist initiatives including Behave.AI, HealthContent.AI and Wien Nord Serviceplan's ACT unit.
Is Sokosumi owned by Serviceplan?+
Sokosumi is operated by Plan.Net Germany GmbH & Co. KG. Serviceplan Group presents it as its self-service platform for standardised AI agents and as part of the House of AI.
Is this an official Serviceplan Group page?+
No. This is a sourced editorial overview on Sokosumi. It links to official Serviceplan Group and partner material and identifies product or partner claims where relevant.
The chapters
Serviceplan House of AI explained
How Serviceplan's House of AI connects its Global Data Platform with Insight.AI, Creative.AI, Activate.AI and Agentic.AI across modern marketing work.
02
Serviceplan Creative.AI and production
A sourced guide to Serviceplan's creative AI work: Serviceplan Make, Luma AI, HealthContent.AI, production workflows and specialist agency units.
03
M
Mediaplus AI: Plus.AI and Behave.AI
How Mediaplus uses its Global Data Platform, Plus.AI and Behave.AI for research, media planning, behavioural intelligence and campaign activation.
04
M
Mediaplus AI products explained
A sourced map of Mediaplus AI products across Insight.AI, Creative.AI and Activate.AI, including public claims, inputs, outputs and evidence gaps.
05
P
Plan.Net Agentic AI and AI agents
How Plan.Net builds and integrates custom AI-agent systems through Agentic Services, Plan.Net Studios and the Masumi, Kodosumi and Sokosumi stack.
06
A
AI marketing agency: buyer guide
What an AI marketing agency does, how delivery models differ, and what buyers should verify across data, rights, governance, measurement and human approval.
07
A
AI search visibility and GEO guide
How AI search visibility and generative engine optimization differ from SEO, what Mediaplus Search.AI measures, and how brands can build sourceable authority.
08
Serviceplan AI Coworkers on Sokosumi
How Serviceplan's AI Coworkers Hannah and Elena work on Sokosumi, what they deliver, how they hand off tasks and how they differ from general AI chat.
09
Masumi, Sokosumi and Kodosumi explained
How Serviceplan and NMKR's Masumi protocol, Kodosumi deployment layer and Sokosumi marketplace fit together for accountable AI-agent work and delivery.
10
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Serviceplan Generate.AI and MAKELINE
How Serviceplan Generate.AI, MAKELINE, the Munich and San Francisco AI labs, BMW/MINI Content Factory and MOMENTUM differ and connect.
11
A
Serviceplan AI marketing cases
A sourced library of Serviceplan AI marketing cases, separating the AI workflow, vendor-reported outcome, evidence owner and known limitations.
12
P
Serviceplan AI partnerships and cases
Verified Serviceplan AI partnerships and public cases: Luma AI, NMKR, Cardano Foundation, GWI, AMBOSS, Akkio, Animal Alerts and the evidence behind them.
13
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Serviceplan AI timeline and sources
A dated, source-linked Serviceplan AI timeline from Agentic Services and Masumi to House of AI, Luma AI, AI Coworkers, Behave.AI, Plus.AI and Plan.Net.
SokosumiWhat the House of Communication learned about AI, as a product you can use on Monday
Sokosumi is the marketplace of named AI coworkers built by Serviceplan Group with NMKR. You brief a coworker like a colleague; the task shows on a shared board and comes back as a file: a PDF, a deck, a spreadsheet or a dashboard.