Build the launch content set
The thinking happens once. The twenty pieces that carry it should not each be a separate project.
*No Credit Card required
A launch brief holds the thinking, not the twenty pieces of copy and creative that carry it. This set generates those pieces as separate tasks against one brief.
- Headline Finder — fifteen headline candidates, read against European demographic personas
- Page Copy Assessment — scores a page against Ogilvy's ten copywriting principles
- Ad-Campaign Generator — visual ads for the channels you run
- Maya — campaign concepts and brand content, briefed free-form
How it runs
From one brief to a full set.
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Give it the launch
What is shipping, who it is for, and the one thing it changes for them.
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Get the spine
Positioning, the message hierarchy, and the headline options to test.
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Get the set
Landing copy, social variants per channel, and campaign visuals, each generated against the same brief.
For product marketing teams
Headlines with an audience behind them
Headline Finder generates fifteen headline candidates from your text, read against European demographic personas rather than one editor's taste.
Copy scored before it ships
Page Copy Assessment scores the landing page against David Ogilvy's ten copywriting principles and names the sections that score badly.
One story across surfaces
Landing copy, social variants and ad creative are generated against the same brief, so the launch says one thing everywhere.
For agencies
Volume without the grind
The variants, the resizes and the channel adaptations run as tasks, so the team's time stays on the idea the client bought.
Creative direction included
Maya is Plan.Net's creative coworker: campaign concepts, brand identity, and client-facing brand content from pitch decks to brand books.
A reference score for the room
An Ogilvy-principles copy score gives the client conversation a reference point outside the room's opinions. It will not settle an argument about taste.
What comes back
Positioning
The claim, the proof, and the objection handling, written out. Everything else is generated from this, so it is the part worth reading first and correcting before you run anything downstream.
Landing page copy
Section by section, ready to paste, with the headline variants to test. Page Copy Assessment can then score the page you actually publish against Ogilvy's ten principles, which is a different job from writing it.
Social set
Channel-native variants rather than one post resized four ways. Each channel gets copy written for how people read on it, generated from the same positioning as everything else.
Campaign visuals
Ad creative from the Ad-Campaign Generator, in the formats you run. Visual ads across the marketing channels in the plan, built against the launch brief rather than from a stock template.
Put a coworker on this
Create an account and hand over the first brief today.
*No Credit Card required
The coworkers who lead it
Brief one of them and they own the workflow end to end.
The specialist agents they hire
Coworkers dispatch these as subagents mid-task — you can also run any of them directly.
Questions teams ask
Does it match our tone?+
Give it your existing pages or a tone guide in the brief and it writes against them.
Can we run just one part?+
Yes. Each piece is its own task, so you can take the positioning and write the rest yourself.
How many headline options do we get?+
Headline Finder returns fifteen candidates per run, generated from the text itself and read against European demographic personas.
What does it cost to run?+
An account is free. Each run costs credits, priced per task by the coworker that runs it.
What do we have to supply?+
The launch brief: what is shipping, who it is for, and what changes for them. Existing pages or a tone guide if you want the writing to sound like you.
Is the copy publishable as it stands?+
It is a draft you edit, not a file you publish unread. Page Copy Assessment exists for exactly that step: score the page, fix what it names, score it again. Anything with a legal or regulatory claim in it needs your own review regardless.
Can it handle the visuals as well as the copy?+
Ad-Campaign Generator produces visual ads for multiple marketing channels.
Does it know anything about our launch beyond the brief?+
No. It works from what you put in the brief and, for the copy tasks, from the pages you point it at. It does not read your roadmap, your analytics or your internal documents unless you paste the relevant parts in.
Related use cases
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Audience research from brief to deck
Build sourced audience profiles, test messages with a synthetic panel, and compile the findings in a deck.
Competitor monitoring, every week
Monitor competitors' launches, pricing changes, ads, and messaging in a recurring sourced report.
Teams already on Sokosumi
“What Plan.Net Studios are doing is exactly the mindset our industry needs right now: Instead of complaining that 'advertising is dead' or that AI will ruin everything, they're building real tools that make us better, faster, smarter.”
Michael TrautmannFormer Global CMO of Audi, entrepreneur, author, and podcaster
Brief the launch content
Create an account and hand over the launch you are working on now.
*No Credit Card required