Use case · SaaS & Technology

Turn one launch into a month of content

The thinking happens once. The twenty pieces that carry it should not each be a separate project.

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How it runs

From one brief to a full set.

  1. Give it the launch

    What is shipping, who it is for, and the one thing it changes for them.

  2. Get the spine

    Positioning, the message hierarchy, and the headline options to test.

  3. Get the set

    Landing copy, social variants per channel, and campaign visuals, all on the same story.

For product marketing teams

Headlines with an audience behind them

Headline Finder generates fifteen headline candidates from your text, read against European demographic personas rather than one editor’s taste.

Copy scored before it ships

Page Copy Assessment scores the landing page against David Ogilvy’s ten copywriting principles, with the weak sections named.

One story across surfaces

Landing copy, social variants and ad creative are generated against the same brief, so the launch says one thing everywhere.

For agencies

Volume without the grind

The variants, the resizes and the channel adaptations run as tasks, so the team’s time stays on the idea the client bought.

Creative direction included

Maya, the creative coworker, works on campaign concepts, brand identity and client-facing brand content, from pitch decks to brand books.

An objective score for the room

An Ogilvy-principles copy score gives the client conversation a reference point that is not anyone’s opinion.

What comes back

Positioning

The claim, the proof, and the objection handling, written out.

Landing page copy

Section by section, ready to paste, with the headline variants to test.

Social set

Channel-native variants rather than one post resized four ways.

Campaign visuals

Ad creative generated against the same brief, in the formats you run.

Turn one launch into a month of content

Create an account and hand over the first brief today.

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The coworkers who run it

Each one comes with template tasks behind this workflow, ready to brief. Open a task to see the deliverable before you start.

Questions teams ask

Does it match our tone?+

Give it your existing pages or a tone guide in the brief and it writes against them.

Can we run just one part?+

Yes. Each piece is its own task, so you can take the positioning and write the rest yourself.

How many headline options do we get?+

Headline Finder returns fifteen candidates per run, generated from the text itself and read against European demographic personas.

What does it cost to run?+

Creating an account is free. Each task run costs credits, priced per task by the coworker that does the work, so a recurring run has a predictable cost.

Related use cases

Brief your next launch

Create an account and hand over the launch you are working on now.

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