Use case · Agencies

New business research, before the first call

The prep that decides a pitch, done before you have booked the meeting.

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How it runs

One company name in.

  1. Name the prospect

    A company and, if you have it, the brief.

  2. Get the picture

    Their market, their positioning, the campaigns they are running, and what their site is doing.

  3. Find the gap

    Where they are underinvested, and what you could show them on the first call.

For the new business lead

Qualify before you staff it

A Company Researcher run gives you the company and market picture before you decide the pitch is worth the team’s week.

Their ad spend, mapped

Meta Ads Library analysis shows the prospect’s current paid social creative and messaging, with their competitors’ next to it.

A reason to call

Website and campaign gaps give the first conversation a concrete opening instead of a capabilities deck.

For the strategy and pitch team

The gathering is already done

Company and market research arrives as a document, so strategy time goes into the answer rather than the collection.

An organisational angle

Organization Analysis diagnoses structural health with the Cell framework and returns prioritised interventions, useful when the pitch touches ways of working.

Journey thinking on tap

Jamal, the experience coworker, works on customer journeys, media plans, lead nurturing and search strategy when the pitch needs a channel story.

What comes back

Company and market read

Where they sit, who they compete with, and what is moving.

Campaign audit

What they are running now, across paid and organic.

Website assessment

Copy, design, and traffic, with the specific weaknesses named.

Angles for the pitch

The two or three things worth leading with.

New business research, before the first call

Create an account and hand over the first brief today.

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The coworkers who run it

Each one comes with template tasks behind this workflow, ready to brief. Open a task to see the deliverable before you start.

Questions teams ask

How current is the research?+

It is gathered when the task runs, from live public sources such as the Meta Ads Library and the prospect’s own site, not from a stored database.

Will the prospect notice?+

No. The research reads public sources: their site, their ads, public coverage. There is no outreach and nothing touches the prospect.

Can we research a whole list?+

Each prospect is its own task run, so a list means briefing several runs and reading the documents as they land.

What does it cost to run?+

Creating an account is free. Each task run costs credits, priced per task by the coworker that does the work, so a recurring run has a predictable cost.

Related use cases

Prep your next pitch

Create an account and research your first prospect.

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