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Plan.Net Agentic AI

The technology layer behind Serviceplan's AI agents

Plan.Net connects enterprise integration, custom agents and self-service products through Agentic Services and Plan.Net Studios.

7 min 2 sources Reviewed 2 Sept 2026
Plan.Net Agentic Services landing page
Plan.Net Agentic Services landing pagehouse-of-communication.com
Contents and dossier index
At a glance · Three expressionsCustom system, enterprise unit or self-serve product
Who it is forWhat you getTime to startPublic since
Agentic ServicesEnterprises with private data and approvalsCustom agent systems built by Plan.NetWeeks to months2024
Plan.Net Agentic AILarge organisations changing the operating modelDedicated business unit: architecture, build, operationProgrammeJuly 2026
SokosumiTeams and SMEsNamed AI coworkers and specialist agentsMinutesJune 2025

Plan.Net Agentic AI at a glance

8. Jul 2026
standalone unit announced
ca. 40
employees reported at launch
2
managing directors
Enterprise
international client focus

Three public expressions of Agentic.AI

Agentic Services

Custom research, insight, content, design and workflow agents integrated into client systems and governed by experts.

Plan.Net Agentic AI

A dedicated business unit announced in the group's FY 2025/26 results for enterprise AI marketing transformation.

Sokosumi

The self-service marketplace and workplace where teams can brief named AI coworkers and specialist agents directly.

From custom systems to a product teams can open today

Plan.Net is Serviceplan Group's experience and technology brand. Its public Agentic Services offer is the custom end of the spectrum: agents are designed for client-specific research, content, design and operational workflows, connected to data and tools, and orchestrated with frameworks such as CrewAI and LangGraph.

At the other end, Sokosumi standardises access. Teams can sign up, select a coworker or specialist agent, submit a brief and receive a deliverable without commissioning a bespoke integration. The two offers serve different buying contexts; they should not be presented as interchangeable.

The Plan.Net agent stack

The three product names solve different infrastructure and user problems.

01

Masumi establishes trust

The protocol records agent identities, payments and job-state evidence so independent agents can transact and be held accountable.

02

Kodosumi runs agents

The deployment layer is intended to make agent services available reliably without every provider building the same hosting plumbing.

03

Sokosumi exposes the work

The marketplace and workplace give people a direct interface for discovery, briefing, task tracking and outputs.

04

Plan.Net integrates

For enterprise work, Plan.Net connects these or other components to client data, approvals and operating processes.

The standalone enterprise unit

Plan.Net announced Plan.Net Agentic AI on 8 July 2026 as a standalone business unit led by managing directors Hadi Lotfi and Konrad Schreiber. The launch announcement reports around 40 employees and an international enterprise focus. Its published service map covers AI-ready operating models, decision intelligence, agentic architecture and implementation, AI-assisted production, marketing intelligence and ongoing operation.

The announcement says the unit is running multi-market work in banking, FMCG and automotive, but it does not name clients or publish outcomes. Those are therefore rollout claims, not case studies. Serviceplan also distinguishes this enterprise-transformation offer from standardised products for smaller organisations.

Which buying path fits

Sokosumi and AI Coworkers fit bounded work that a team wants to start without a bespoke build. Agentic Services fit a custom workflow or agent that needs specific data, tools and approvals. Plan.Net Agentic AI is positioned for enterprise-wide operating models, architecture, implementation and ongoing operation. The boundaries can overlap, but scope and integration depth—not the label “AI agent”—should drive the choice.

Plan.Net Agentic AI questions

What are Plan.Net Agentic Services?+

They are Plan.Net's custom AI-agent services for tasks such as research, insights, content, design and workflow automation, integrated into client systems and supervised by experts.

What is the new Plan.Net Agentic AI unit?+

It is a standalone Plan.Net business unit announced on 8 July 2026 for enterprise AI marketing transformation. Hadi Lotfi and Konrad Schreiber lead around 40 reported employees.

Did Plan.Net build Sokosumi?+

Plan.Net Studios launched Sokosumi with NMKR in 2025. Sokosumi is operated by Plan.Net Germany and runs on the Masumi agent-network infrastructure.

When should a company choose a custom system instead of Sokosumi?+

Choose custom integration when agents need private data, bespoke approvals, complex system access or organisation-specific orchestration. Choose Sokosumi when a team wants ready-to-use coworkers and clearly scoped deliverables.

Evidence ledger

Primary sources cited on this page

Reviewed 2 Sept 2026. Claims remain attributed to the organisations that published them.

  1. 01 Agentic services www.house-of-communication.com/de/en/brands/plan-net/landingpages/agentic-services.html
  2. 02 Plannet group plannet agentic ai www.house-of-communication.com/de/de/newsroom/2026/07/plannet-group-plannet-agentic-ai.html
From agency practice to a product

Put the operating model to work

Sokosumi gives teams direct access to named AI coworkers built for bounded marketing work — with briefs, deliverables and costs visible on one shared board.